Tatts paid for this promoted tweet on Twitter Tuesday afternoon, pitching tickets in that night’s OzLotto draw. It is their use of the #libspill hashtag that caught my attention as this is the hashtag that had been running hot through the Liberal Party leadership spill and beyond. Hashtags are a factor in determining when proposed Tweets are served by Twitter. What Tatts has done here is remind us of the value of timely targeted Tweets.