While my next tip is a marketing tip suggesting you create a promotional video, this tip is about how others see your business. Consider inviting shoppers or staff to film the shop and share their videos with you.
The goal here is for their videos to show you things about your business you do not see for yourself.
Start safe and have one or two staff shoot videos on their phones. See what you learn from this. Be open to what they focus on in their videos – this is your shop through there eyes.
I couldn’t resist giving this a plug:
“Medicos at Pindara Private Hospital have loosened their scrubs to dance like Mick Jagger in this viral video”
Well done, and humour a bonus IMHO.
https://vimeo.com/80447610