The gifts with purchase with Dolly and Girlfriend magazine this month are well pitched, making it difficult is a customer has money for one magazine.
I’m not complaining as good gifts do help sell magazines. Most times they drive one title over another because it has a gift. This month, with these two titles, the gifts are equally good and targeted. Girlfriend has a felt pen and Dolly has 5SOS bookmarks.
We are making the most of the opportunities with both titles placed with each other and the gifts fully visible – the way it should be.