This photo shows the placement of Total Girl magazine, which comes with a free Beanie Boo, in my newsagency at the weekend. We are using a large Beanie Boo to attract attention to the magazine. The display is placed two metres into the store and can be seen by people in the mall. In fact, the large Beanie Boo is a magnet for attracting shoppers.
This photo shows the placement of the same issue of Total Girl magazine, which also comes with a free Beanie Boo, in a Woolworths supermarket I visited two days ago. There is no call out whatsoever, nothing special reflecting the publisher’s investment.
I am proud of how the team at my newsagency engaged with this opportunity compared to Woolworths. This is the type of thoughtful engagement by small business newsagents compared to disengaged team members at supermarkets.
Newsagents offer publishers a different experience, one that is specialist, supportive of magazines in a way you never see in a supermarket – unless the publishers ays extra for extra support.
The more publishers support newsagents the more support they can expect from newsagents. The heart of the relationship is commercial, after all – or, at least it should be.
Placed our neat counter and have not sold one.
It has been a great issue. I have it in the K-Zone and Total Girl stand and have normal beanie boos next to the magazine. Would love more stock to do a better display but alas they are all gone.
Yeah, Chris. This issue was always going to sell out. Gotch had extra stock the first on-sale day and that all went quickly.
Kids down south must know something our kids don’t. We hardly sell any kids magazines.
We received 11 instead of the usual 5. Had 6 in early returns originally until saw they had the beanie boo with them and took them out. Should have returned them to give someone else the opportunity to get more stock because we have only sold the usual 4.
Have them in usual place plus next to beanie boo stand facing mall.