A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Is selling body parts innovation?

In Hong Kong this week I found these packs of Freddo frog faces for sale, packaged for Christmas.

IMG_2554

Is this marketing innovation – to pull apart a loveable chocolate treat treat and sell off parts. What is next, Freddo legs? Frog’s legs are a delicacy so I guess we need to expect them.

Seriously, though, what is the point of this other? While I am not the customer, I don’t get what they have done here and why.

Harry Melbourne, the 18 year old chocolate moulder from Australian who invented Freddo in 1930 would be turning in his grave.

3 likes
retail

Join the discussion

  1. Paul

    Mark you ask what is the point of this, well it got your attention and all who read here and got mine so there is the point i guess

    0 likes

  2. eric

    it is not something new. when i was a kid we collect lollies with body parts

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image