It is a special order Christmas for us with plenty of orders for customers. Shoppers can see the orders – promoting the special order service, giving customers confidence we have them covered if they want something we do not currently have in stock.
This process of showing off what is usually in a back room works with LayBys too as it shows off the popularity of products – and popularity drives popularity.
In the case of LayBys and special orders, having solid management processes is key – to save time on managing them, ensuring accuracy, delivering consistent customer service and maximising the shopper contact opportunity.