Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Here we go…

Mark Fletcher
December 26th, 2015 · 2 Comments

BoxingDay15(horizontal)Yesterday is done. The Boxing Day Sale begins. We set the shop at the close of business Christmas Eve to make today easier. We have excellent deals that offer terrific margin for us. Plus we are clearing out stock to make way for the new.

The next few days will be massive as we work through product and make the most of the extraordinary traffic the Melbourne Boxing Day sales bring in.

We will add to sale stock over the next few days, to provide a fresh look for people who visit several times between now and New Year. It’s what we do every year – it works a treat.

We are also promoting the Boxing Dale Sale online – but not crazy as everyone else in centres are doing the same thing. we are staying within budget. Plus we are being tactical.

If we follow tradition, the Boxing Day sale will run two weeks.

The bonus traffic also leverages Valentine’s Day opportunities – yes, that season has started as has, sorry, Easter – with some items in-store already and selling.


Category: newsagency marketing

2 responses so far ↓

  • 1 Carol // Dec 26, 2015 at 11:37 AM

    I decided to have a boxing day sale. First one ever. Most likely the first one in our town ever. We have sold a bit more than usual. Not hugely successful but just the same sales we would not have had. I only advertised via social media, local buy, swap and sell group and classified group. We didn’t get a paper delivery today so have been slightly compensated by the sale. We are the only shop open in town besides the cafĂ© and super market.


  • 2 Mark Fletcher // Dec 26, 2015 at 3:54 PM

    Good on you for having a crack Carol. We have to start somewhere.


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