Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Great post-Christmas sales in the newsagency

Mark Fletcher
December 31st, 2015 · No Comments

Boxed Christmas card sales have been fantastic in the newsagency in the five days since Christmas: $10K+. We are at 50% off and achieving more than 50% GP with these traffic generating products. We have them on the lease line to attract shoppers – who easily purchase other items on sale.

We have run this type of post Christmas sale for boxed Christmas cards for years and each year we have seen growth – rejecting the concern that discounting boxed Christmas card sales this year hurts Christmas card sales next year.

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Category: Greeting Cards

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