We have been clearing out colour themed products at the sales counter, items that appeal this time of the year and that customers notice because of the colour blocking. It is fascinating seeing people impulse purchase notebooks from this counter location. The actions are a reminder of the value of thoughtful counter placement in the newsagency.
Go down to the back of your stationery department, yes, down the aisle to the quietest part of the shop. Dig out items like these that will look good placed next to each other. Have a crack it driving impulse purchases of stationery from the counter.
Just as you notice a speed hump as it gets in the way of a smooth drive, shoppers notice items they do not expect as they go abut their day to day business.
This is all about to being average.
Is there any particular brand of notebooks anyone can recommend?