We are chasing growth in sales of roll-wrap by using tubs placed below the flat wrap in one of my stores. While the photo makes the product look untidy, the in-store impression is there is plenty from which to choose. This is what we have gone for with the change.
I think the more we own product layout and placement in our businesses the better for our businesses.
We also have roll wrap at the counter plenty of time and elsewhere as we seek to surprise shoppers with the opportunity. I think plenty of roll wrap purchases are on impulse. Key to this is placement.
We should not rely on suppliers for initiatives as they are not retailers, they are not in our shops seeing what we see and talking with our customers. No, the best people to know what is best for your business is you and your team in the business.