Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sunday newsagency marketing tip: merchandise products to sell

Mark Fletcher
February 28th, 2016 · No Comments

Here is a before and after photo of a display unit of cool erasers we have in the newsagency. The photo on the left shows how the product arrived in-store and was initially displayed. The product on the right shows how the same display box looks with a simple change. You can now see what this product is. That simple change alone ought to boost sales.

IMG_7127 IMG_7128

We need to obsess about these things otherwise we condemn ourselves to average sales. Retail is detail. Engage in the detail and you are chasing a better result.

When I talked about this with a newsagent a few weeks ago they told me they didn’t have time for this. They were dismissing as if concerning themselves with this level of detail was beneath them. Any newsagent who wants to maximise their return will care about the detail I am writing about here.


Category: marketing · marketing tip · newsagency marketing

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