I had a good look at the magazine department at WH Smith in the Sydney International Terminal yesterday. It is impressive, far superior to what you see in WH Smith stores in the UK. Whereas in the UK they use old unwelcoming fixtures and support them with mediocre lighting, in Sydney I saw fresh fixtures you hardly notice supported by good lighting.
Here are photos. The first is of the back wall. This is what drew me in. 210 magazines. Full face display. Deep pockets negating the need for a waterfall to hold stock.
Here is business and current affairs.
Here is home and travel.
And here is an overall view for context.
While I would not allocate this much space in a more competitive situation than an airport terminal, I do like what WH Smith has done here. I hope the photos provide inspiration to newsagents considering shoplifts.
Note, not one of the fixtures is purpose built. All can be clipped in and clipped out. This is vital for any fixture in a newsagency business today.