We have moved newspapers from the entrance to the magazine aisle and replaced them with a selected range of magazines. Our focus on the top row, the row people notice first, is on titles unique to us, independent titles through which we pitch a point of difference.
The next shelf down is about eating healthy and the bottom shelf is about funky craft.
We have gone for titles with broad appeal.
It is essential magazine offers in newsagencies change regularly and that we do not engage in billboard type displays of magazines readily available in supermarkets. The more we promote titles unique to our channel the more attention we will get from publishers for the uniqueness of our channel.