The most valuable magazine promotions are tactical promotions – deliberate placement of a title to drive impulse purchase. A successful tactical placement for us continues to be the placement of a pocket of That’s Life Word Search in front of That’s Life. We count how many we place in the pocket so we can be sure of the results.
A move like this takes a couple of minutes and, for us, it delivers an extra three to six copies purchased in a week. That is more valuable than some old school billboard-like magazine displays.