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Sunday newsagency management tip: 7 steps for reducing shopper theft

I have been working with a newsagent on addressing the cost of shopper theft in the business. Here are tips they found useful:

While there are other steps you could take, these seven are most valuable from years of working with retailers in a range of retail channels:

  1. Look at people as they enter. Make sure they see you see them. Ideally, say hello to them. The more they think you have seen them the better.
  2. Have a screen near the entrance / exit so people can see that you filming them with your security cameras.
  3. Work on the shop floor. This puts you or your employees among shoppers and heightens the chance of detection of theft.
  4. Walk the floor. Every so often, do a circuit. Be present. Talk to people.
  5. During peak shopping periods, station someone outside the business looking. Ensure they are trained on appropriate action should they see misbehavior.
  6. Bring in a security guard on a casual basis during your most busy periods.
  7. Have a no receipt no exchange or refund policy.

The more likely people are to be caught the less likely you are to experience shopper theft.

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Management tip

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