A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Visual merchandising pens in the newsagency

I love this display of pens that I saw a couple of days ago. The bottom two photos show an approach to colour blocking and organisation within the fixtures that makes the display work.

IMG_8030

IMG_8031IMG_8032

10 likes
Stationery

Join the discussion

  1. Steve Denham

    A fantastic piece of power merchandising, awesome commitment to managing the detail from a retailer who clearly wants to own the pen market in their town.

    1 likes

  2. Mark Fletcher

    Steve the whole shop was this well organised – and in a busy centre where people will disorganise displays quickly. Fantastic retail.

    0 likes

  3. Bill

    Looks like a set up for a Power brands ad. Return on investment???

    0 likes

  4. Mark Fletcher

    Bill in this situation rent per square metres in nothing like we have in Australia.

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image