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Sunday newsagency marketing tip: the Turtles are back!

IMG_9926Are you making the most of the imminent return of the Teenage Mutant Ninja Turtles in a new movie? This photo shows the display at the counter of the newsagency. We have a range of TMNT products from several suppliers. The range is being promoted online to attract people who might not usually think of us for TMNT product.

I love the green trim used on the display, this connects with the key colour used in TMNT creative over the years.

If you are thinking this is not for you, TMNT has a broad appeal from those discovering it for the first time through the new movie to kids who started with the brand in in the 1980s through the first comic or the TV series. We are seeing people interested ranging from five (or younger) through to mid thirties.

This is my marketing tip today because some of the most successful marketing at the moment is through licences.

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