It is not hard to tell that it is a newspaper. In fact, it is the Review-Journal. For decades, newspaper publishers have educated readers to simply keep turning the page. Only a handful of people are manic about post-it notes and wrap-arounds. As this blog, 21st century marketing success is about disruption.
Ash I understand it is not, usually, hurting sales. However, in terms of brand importance, it is lost with this cover-up.
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Ash Long
Customers accept that newspapers, just like newsagencies, are commercial entities that must operate profitably to stay in business.
Newsagencies have ‘real estate’ (shop shelves, floor space) that must pay its way. For newspapers, our inventory is our space. Space is our real estate. Readers generally accept that advertising post-it notes, wraps, are now part of the everyday commercial model.
There is no evidence that these premium sales do damage to newspaper brands, or harm sales. They add to the ‘theatre’ of newspapers. They disrupt. They do not please you aesthetically, we get that.
It is not hard to tell that it is a newspaper. In fact, it is the Review-Journal. For decades, newspaper publishers have educated readers to simply keep turning the page. Only a handful of people are manic about post-it notes and wrap-arounds. As this blog, 21st century marketing success is about disruption.
Ash I understand it is not, usually, hurting sales. However, in terms of brand importance, it is lost with this cover-up.
Customers accept that newspapers, just like newsagencies, are commercial entities that must operate profitably to stay in business.
Newsagencies have ‘real estate’ (shop shelves, floor space) that must pay its way. For newspapers, our inventory is our space. Space is our real estate. Readers generally accept that advertising post-it notes, wraps, are now part of the everyday commercial model.
There is no evidence that these premium sales do damage to newspaper brands, or harm sales. They add to the ‘theatre’ of newspapers. They disrupt. They do not please you aesthetically, we get that.