WH Smith’s Zoodle kid’s store has closed at Melbourne Airport but it may re-open as the while strip where it was located is being redeveloped. Meanwhile, yesterday, Zoodle opened at Perth airport as part of a WH Smith expansion there.
The footprint of WH Smith and its brands continues to expand in Australia.
We can expect a lot of activity from WHSmith in travel locations (airports, commuter stations) funded from the cash cow of the UK high street. Where WHS is making no investment and milking its 55% market share.