Facebook is an essential marketing and communication platform for any business these days, especially in local retail. Unless you manage your time, it can take too long. Here are my tips for efficient use of Facebook:
- Do a week of posts in one sitting.
- Plan them. Be sure of what you want to say before you start.
- Use the schedule function to post date posts. This helps you do all the posts at once and thereby reduce the time you spend doing your posts. As noted in point 1, do a week of posts in advance.
- Write with a theme for a week. This can help you write with a purpose.
- Keep posts brief – people will scroll on in a second or two unless you ran their attention.Use one or two photos, no more than four.
- Always write in a certain voice. By this I mean write personally so people get to know the business through the posts.
- Have fun.
- Be yourself.
- Check for messages at the very least daily. Respond to all messages.
Being efficient with your time helps you create more efficient posts and this will be reflected in your content and, ultimately, engagement.