Check out the outdoor ad from Mastercard sent to me by a colleague. Without reference to newsagents Mastercard is telling people in the streets it is okay to use Mastercard to purchase a newspaper.
With some newsagents making only 12.5% from the sale of newspapers and some Mastercard transactions costing 3% of purchase price, it is no wonder plenty of newsagents will not accept Mastercard for a newspaper purchase.
The folks at Mastercard ought to consult with small business newsagents before they run a promotion such as this.