A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Handling the News Corp election offer

Screen Shot 2016-06-07 at 6.39.06 PMNewsagents need to manage the News Corp bundle offer so that sales data flows to News and the company is able to measure engagement. There has been some confusion with communication from XchangeIT and News Corp.

To serve the need of newsagents in any state or territory, my newsagency software company Tower Systems published advice Sunday and Monday.

Newsagents ought to check with their software company in order to run this promotion the correct way. If they do not do this it could impact measurement as well as proper compensation.

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Newspaper distribution

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