XchangeIT has sent newsagents a large stock file for the Blueshyft services product. The approach being taken here is 100% in the control of Blueshyft and XchangeIT. It is an approach that I and experts at my newsagency software company have disagreed with from the outset.
I make this point today because a newsagent has told me they were told Tower helped create the process leading to the large file with 1,000s of entries. Tower did not help create the process. As recently as a week ago was advocating to Blueshyft they find an alternative that represented best practice in terms of retail data management.
While the world will not end and newsagency computer systems will not grind to a halt, these systems will be loaded with junk data as a result, and there are consequences for junk data.
Anyone focussed on serving the needs of newsagents would not agree to this.