I continues to be surprised at how much time newsagents spend marketing lottery games, newspapers and the top selling magazine titles on social media and other marketing platforms for their businesses.
This marketing is not differentiating for your business.
The only time I see value in promoting a lottery game, scratch ticket, a newspaper or top-selling magazine is when the context of the marketing message is unique to your business. That uniqueness could be convenience of the shop, the hours or some other genuinely unique factor.
Unless there is a unique factor to offer context, the marketing of the lottery game, newspaper or magazine is not useful to your business.
For every social media post or every ad, you have to ask: what does this say about us?
Some of our national suppliers have been good at training us to promote their brands in a way that is not unique to us. That has to change with their products now widely available on many different retail businesses.