We are now more than a week into life with Pokemon GO and each day has brought new opportunities from new traffic and from products of practical value to Pokemon GO players as well as licenced Pokemon products. With plenty of suppliers of Pokemon licenced products the opportunities are considerable.
US business magazine Inc this week published a terrific article on the business opportunity of Pokemon GO: Pokemon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here’s How It Works. This article provides practical advice retailers can engage with in any situation, advice newsagents can engage with.
We are engaged not only with products and a welcoming smile for Pokemon GO players, we are connecting with players and fans on social media. This is a terrific opportunity.
For more background on this, read my earlier post on Pokemon GO.
It would be easy to ignore this as a fad or as something for a younger generation. If you are a retailer, traffic is your lifeblood. Pokemon GO is doing more for getting people out on the streets than just about anything else right now. Understand it, embrace it and welcome those playing into your business.
This is a great opportunity to reinforce the message that your store is relevant to today and the future. I love getting involved in things like this as it attracts new customers and also builds awareness that my shop is not “just a newsagency”!