Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sunday newsagency marketing tip: use a challenge to offer a reward

Mark Fletcher
July 24th, 2016 · No Comments

IMG_1257 (1)The sign I saw at the counter of the coffee shop I was in was simple and to the point.

The message was a challenge and opportunity. If you are not given a receipt, your order is free.

While this is not new marketing, the language they use is more fun than similar signs I have seen.

Dear coffee lover. Look over here. Can you see me? Awesome.

The sign has fun with an important goal for this business – to give a receipt for every transaction. This goal is important where the receipt is used for more than is traditional for a receipt. If the receipt has another marketing message you’d want to get it into the hands of as many as possible – as is the case with this business I visited last week.

I love their approach and that they have turned a business objective into a cool marketing engagement.

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Category: marketing · marketing tip · newsagency marketing

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