A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday newsagency marketing tip: bring your frames to life

IMG_2365Every frame you have on display in your newsagency should have a inspiring image or saying in the frame. This provides context for the frame and helps it to be seen as a gift. The right art can make any frame a perfect gift. This is an ideal project for a younger team member. Give then freedom to bring joy to the shelves of your newsagency.

Here’s how to know this is a good idea: the regular frame in the photo I have posted here would look boring on a Facebook post. The frame in the photo, with the image we added, is fr more appealing. The image gives us a reason to promote this frame outside the business as the product has something of us in it.

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marketing tip

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