Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Is JB HiFi getting out of greeting cards?

Mark Fletcher
September 12th, 2016 · No Comments

IMG_2612 (1)Checking several JB HiFi outlets over the weekend, it looks like the retailer may be getting out of greeting cards of Three cards for $10. The price is currently 3 cards for $5, or $1.75 for each card. In one store stock was so depleted it was off the stand and in a small location.

While I have no knowledge of the JB move other than what I have seen in several stores, it appears as if the company is either quitting this line of cards from Hallmark or quitting cards altogether.

I suspect they are quitting greeting cards altogether.  The JB retail fleet is run to a tight set of KPIs. I suspect cards did not deliver the return they needed from the space and vestry investment allocated. If true, it would surprise me as I thought the offer looked good, took little floor space and offered a range appealing to the JB shopper.

In the meantime, newsagents located near JB may find a brief impact from the deep discount of quality greeting cards.

13419171_10154897301344112_2725436392304298848_nWe play in the discount card space in a JB like way. This photo is from my shop. The pitch works with thousands of dollars of these cards sold from a small footprint stand on the lease line that attracts a younger shopper.

Multi-item price offers are proving to be successful in the newsagency in 2016 – across multiple categories.

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Category: Greeting Cards

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