If your year-on-year sales are not down in your business, this advice is not for you.
If your year-on-year sales are down, something has to change if you want to turn the situation around, please read on.
If you keep doing what you have been doing, the sales results in your business will be what they have been.
It would be a mistake to think that external factors are the sole reason your sales are down.
So, change is necessary – change in what you sell, how you merchandise and how you promote.
It is only from change that the sales decline could be arrested and reversed.
Look for u-turn or right turn opportunities, changes you can implement to divert you from your current path.
This is the only step you can take to reverse the situation: turning away from what you have been doing as you know how that will end … the destination is in your own numbers.
FOOTNOTE: For what it is worth, I think this advice is among the most important I have ever published on this blog and, mist likely, among the least that will be followed.