Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

UK newspaper display looks like a junk shop

Mark Fletcher
September 24th, 2016 · 1 Comment

Check out the display of The Daily Telegraph at a WH Smith store in manchester two days ago. With the water stacked up and the book stand on the side it looks junk shop like to me. I guess it works though.

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Category: Newspapers

1 response so far ↓

  • 1 Colin // Sep 24, 2016 at 8:31 AM

    The logistics and financials of these 2 offers are mind boggling. Not only are free water bottles of a greater value than the profit margin. The sheer volume of 400+ bottles means a delivery truck could handle very few stores of this size.

    And…..each buyer can buy a boxed paperback for just £3.49 ……. again bulky delivery required including it seems a design stand.

    No wonder the retailer had to find a vacant wall to stack it all against.

    All this to sell one daily paper.

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