Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sunday newsagency marketing tip: light your shop to be noticed

Mark Fletcher
September 25th, 2016 · No Comments

What does your shop look like when you are closed? Smart lighting and a good window display can help your closed hours be profitable. I saw the different smart lighting can make last week in Manchester in the UK. Here is a photo of a real-estate agency on Deansgate:

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Here is another real estate agency right next door.

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I took the two photos one after the other and from the same distance from each window – to facilitate comparison.

The first agency looks more appealing at night. It is the one of the two you are drawn to.

Take a look at how your shop looks at night time. Are you making the most of any night time traffic?

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Category: marketing · marketing tip · newsagency marketing

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