Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Fresh approach to Halloween generating foot traffic

Mark Fletcher
September 27th, 2016 · No Comments

Screen Shot 2016-09-24 at 7.31.05 PMThis Facebook post on the weekend pitched masks we have in-store for Halloween. The idea was to get people in our area thinking about is for Halloween party items. We deliberately are not promoting the cheap Halloween products discount stores and supermarkets carry. We have chosen a less cluttered space – and it is working based on the terrific response.

This approach is what they call a blue ocean approach – making a deliberate choice to place or pitch the business in a less cluttered ocean – a blue ocean of clean water rather than a cluttered red ocean full of blood from all the competitors swimming there.

While in-store we will pitch traditional Halloween, our external marketing right through Halloween will focus on innovative products through which we appeal to a broader audience.

Halloween is a wonderful retail season. We love it.


Category: marketing · newsagency marketing

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