We have Halloween up and running in the newsagency with the front third of the shop established as the scary (in a good way) zone.
This year our focus is on style with three major displays (only one display is in the photo) targeting a specific aesthetic.
We have left the lower price point disposable Halloween items to the Reject Shop and Coles supermarket located a few doors from us. Our buying goal has been to focus on products different to what they will stock.
We are particularly focussed on adult Halloween parties as this is a differentiating and lucrative market.
If you are not in Halloween 2016 it may be a bit late. We ordered most of our stock more than six months ago.
Halloween is an important season for us and many newsagency businesses. We put it up after Father’s Day and ahead of the major Christmas rush. it is a way of easing into Christmas. Plus it is fun (and scary).