Picking up on comments on my post about where I think some newsagencies will be by 2020, I note I regularly promote core lines like greeting cards on Facebook and other social media platforms. Here is a Facebook post from this week. It is simple and ensures the cards are the hero. I selected cards likely to appeal to a demographic – outside what is traditional for a newsagency.
If your card sales are flat or declining you have to act and promote cards outside your business and your promotion has to target a demographic that is not common in your business. All this is your obligation and not the obligation of your supplier.