I took a look at Halloween at a couple of Coles stores yesterday, to understand their focus this year. Here is the main display:
Plenty of stock. I like the mix of products, the adjacencies especially. See:
Their prices aren’t good though:
What I like about the Coles pitch is that it is bold. Their commitment is helping to educate shoppers about Halloween and that helps us. The key for newsagents is to differentiate.