Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

The importance of being mobile engaged

Mark Fletcher
October 29th, 2016 · No Comments

Mediaweek yesterday carried a link to a terrific report from Zenith forecasting that 75% of internet use in 2017 will be via mobile devices.

Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts, published today. The mobile proportion of internet use has increased rapidly, from 40% in 2012 to 68% in 2016, and we forecast it to reach 79% by 2018.

If you have a website, it must be mobile friendly.

Your Facebook business page posts need to reflect that they will more likely be seen on mobile devices.

The growing level of internet access on mobile devices means we have to change how we communicate through our various online platforms.

I look at website platform access data for a range of websites and there is no doubt about the growth of mobile and the importance of being mobile friendly.

Being mobile friendly with newsagents starts with being able to be found by people using their mobile phones. Do a search for you business. If you cannot be found, fix that. How do you fix that? Talk to your =marketing group, ask them for their mobile marketing training.

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Category: Management tip · marketing tip · Media disruption · Newsagency management · newsagency marketing

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