Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

New uses for magazine space in the newsagency

Mark Fletcher
October 31st, 2016 · 2 Comments

We further trimmed magazine space without cutting titles and introduced John Deere toys where we previously had magazines. The result is a terrific uplift on John Deere purchases and no impact on magazines.

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We are perpetually changing product locations, space allocation and product adjacencies. Standing still is not option in any retail business today.

This move, taking out a whole fixture of magazines, was risky as we had to find a way to maintain magazine range without hurting sales. Thankfully, it has worked.

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Category: magazines

2 responses so far ↓

  • 1 Chris // Oct 31, 2016 at 3:33 PM

    Great idea. The benefit of not having shelving that is specific to magazines. I am interested in the location, next to puzzles and sport and arts/craft supplies on the other side. Is that targeted or just a see how it goes location?

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  • 2 Mark Fletcher // Oct 31, 2016 at 3:48 PM

    The placement next to puzzles was a deliberate choice having regard for the people who purchase puzzle titles and the time they spend in that area.

    Also, the John Deere display can be seen from half way into the shop – we placed it to draw people in.

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