Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Behind the newsagency counter

Mark Fletcher
November 26th, 2016 · No Comments

We change our behind the counter display at least fortnightly, to provide shoppers with an impulse purchase opportunity. We go for bold, brand-focussed displays. This latest one has worked a treat.

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My advice on behind the counter displays is: keep it simple, have a single focus, be bold and shine a light on a hero brand. You know you are on a winner when shoppers add to the basket at the counter.

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Category: Counter offers · Newsagency management · newsagency marketing · Newsagency opportunities

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