I got a call yesterday morning at 10:05am asking if we had the 2017 Leunig calendar and how many copies we had. By 10:30 the caller had come in and purchased all five remaining copies.
There was a discussion at the counter as they wanted a discount for purchasing all five. Given the slim margin on the product and nature of supply I resisted. We had a chat about the margin on the calendars.
The experience was a reminder of old school newsagency business in that the customer figured they could only get the calendar from a newsagency and that we were protected. It was an opportunity to set the record straight. Try as I did, I could not make the Leunig calendar purchase more valuable though.