We have sold more than $4,000 worth of socks in the last month. On top of the revenue from sales, the socks have been a terrific net new traffic driver for the business. Several times I have seen people bring their friends in to show them the socks for a good laugh. Older women particularly like them.
We got into the socks based on observation in retail overseas where we have seen them work with another category of product with which we are having terrific success.
In addition to being a different gift, the socks are a perfect gift to post.
This is another example of a product category through which we can broaden the appeal of the business and play way beyond what people expect from a business selling newspapers and magazines.