Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Leveraging Nicole Kidman on the cover of magazines

Mark Fletcher
December 23rd, 2016 · 1 Comment

IMG_2319I was thrilled to see the latest issues of Australian Women’s Weekly and Australian Vogue placed next to each other in the newsagency yesterday. This is smart placement in retail, leveraging that Nicole Kidman is on the cover of both titles.

This is the type of move newsagents can make that shoppers will rarely see in any other business that sells magazines. Publishers take note.

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Category: magazines

1 response so far ↓

  • 1 Matt // Dec 23, 2016 at 6:41 AM

    THE RED MAGAZINE ON SHELF ALSO HAVE NICOLE KIDMAN ON COVER

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