A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Leveraging Nicole Kidman on the cover of magazines

IMG_2319I was thrilled to see the latest issues of Australian Women’s Weekly and Australian Vogue placed next to each other in the newsagency yesterday. This is smart placement in retail, leveraging that Nicole Kidman is on the cover of both titles.

This is the type of move newsagents can make that shoppers will rarely see in any other business that sells magazines. Publishers take note.

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  1. Matt

    THE RED MAGAZINE ON SHELF ALSO HAVE NICOLE KIDMAN ON COVER

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