At $49.99 our Cards Against Humanity packs are priced $20.00 less than the product is available for at the nearby Wild store. Wild is owned by UK giant WH Smith. Our strategy with this product this year has been all about driving traffic.
We have had plenty of product available at this price. It has worked a treat. These customers are valuable too as they purchase other items to complete the gift.
That’s actually a really good price on those.
I sell them (assuming that’s the Aussie Edition) @ $59.95 and sell a heap plus the expansions. $59.95 is the RRP from the wholesaler I use but I think Good Games pushes them at the 69.95 too.
Our strategy with this product is volume as I allude to in the post.
So, its not about winning the price comparison at all, it’s about selling them at a lower margin than the opposition…unless with 230 stores you were able to negotiate $8.00 a pack less from the supplier…then, its something to write about.
Ken this blog is about my retail experiences in my shops, not 230 stores. I don’t know why you and some others try and make a post about something other than what it is about. I am not about to disclose here newsXpress commercial terms for its members as this is not the place.
The price strategy on Cards Against Humanity in my shop, which I wrote about here, was about net new traffic generation. It worked well for us. It is narrow-minded to focus on the main from one product. One needs to consider the whole basket and the future value of any new shopper attracted to the business.
These things represent strategy.