We have all but sold out of Marie Claire magazine thanks to the terrific J Bronze tanning cream gift with purchase and that this gift was not widely available. We leveraged the opportunity with out of store marketing and it worked a treat. Our main magazine competition is the two Coles’ in the centre and they did not have this gift with purchase.
This was our opportunity to leverage and leverage it we did in-store and online.
In-store, the key was to fan out the title so the bronzer could be seen and understood. we did this in both locations we had the title.