It can be hard to know when to stop doing something that is not providing the return it used to. This is a challenge pertinent to newsagents with several categories in the traditional newsagency business no longer performing at the level needed. The challenge for newsagents is having the guts to cut the category before it hurst the business. Data is your friend. Let the numbers tell you what to do.
Is there anyone running their store with NO confect dept? Thinking about just seasonal and a few chewies and mints.
Been out of it for around five years. No loss. Seasonal only and even then, very unique.
Bruce, I quit confectionery a year or so ago to make room for better margin impulse lines at the counter. I was getting sick of mums and dads saying “we are going to the big shop” (supermarket) but did reintroduce some mints and small chocolate bars. Not sure how long i will even continue with that though.
Thanks Mark and Allan. Mints, chewies, quick eze, cough lollies and mint patties it is then!
I have been considering it for ages but after seeing what u two are doing I will follow suit.
Just about anything will do better sales and GP I think.
We tell three brand-focussed non confectionery stories at the counter, each 50% or above. With two Coles’ in the centre and one 25 metres from our entrance it makes sense.
Bruce, even more categories to look at on our way to being #notanewsagent