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Sunday newsagency management tip: call out fakes

There are retailers out there who care less about licenced products and selling the real thing versus a cheap knock-off. Fans of licences eventually discover the fakes. However, those buying for them amy not. This is why we need to call out those peddling fakes when we discover it.

I saw this recently when a retailer posted this on Facebook.

I have blurred identifying detail as they are not necessary for this post.

If you see someone selling fakes, get the evidence and post it in-store and on social media. call out the behaviour and help educate customers that when it comes to licenced product chip is usually not good news.

While some may say they don’t want to pick a fight. Sometimes you have too pick a fight to shine a light on illegal behaviour. I did this eyers ago when a competitor was acting against the law and in doing so they were gaining a financial advantage unfairly. They were eventually hauled and forced to compete on their merits rather than their illegal behaviour.

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Ethics

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  1. Cuddles

    This is the second post on this blog this week where there has been a call for small business owners to do the ‘policing’ of big business.

    I will do the right thing legally and morally
    https://en.wikipedia.org/wiki/The_Pok%C3%A9mon_Company#Retail_sales
    but with $2.1 billion in retail sales in 2015…. I will let them fight there own battles.

    0 likes

  2. Mark Fletcher

    A big business will go through a legal process. It can take months, even a year or more. A social media post can have immediate action. I have seen this with a competitor taking the fake stuff off the shelves right away.

    5 likes

  3. Sam

    I heard of a saying if you want something done you got to do it yourself. If sit and do nothing expect someone else to do the job, well…..

    Anyway, I just came across a Facebook post thing morning which was a bit of a morning laugh but say exactly what I said. “I’m just a girl, standing in front of a fridge, hoping dinner will make itself.”

    1 likes

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