Australian Newsagency Blog

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Tatts online subscriptions service set to divert more in-store traffic to mobile and online

Mark Fletcher
February 24th, 2017 · 7 Comments

Everyone logging into their Tatts (The Lott) app or website is pitched their new subscription service through a series of screens.

Subscriptions makes it easy or a regular shopper to always have tickets in the games they want.

Think of your regulars, who always purchase a the same ticket in one or more games. Once they try this why would they come to your shop?

Now, think about the capital expenditure Tatts wants you to spend on their corporate fit out promoting their brand. I am shocked newsagents are not challenging this.

Check out the Tatts subscription pitch:

Newsagents need to factor into their business plan what their business could look like without Tatts traffic and revenue.

6 likes

Category: Competition · Ethics · Lotteries

7 responses so far ↓

  • 1 pat // Feb 28, 2017 at 3:00 PM

    because we dont have a voice!

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  • 2 Mark Fletcher // Feb 28, 2017 at 5:48 PM

    I disagree Pat, because you don’t use your voice. This is a battle for individuals to fight.

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  • 3 allan wickham // Mar 1, 2017 at 9:04 AM

    Silence helps the tormentor……never the tormented.

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  • 4 pat // Mar 1, 2017 at 1:46 PM

    I disagree , its all to easy for the Tatts to continue with their attitude of “do it or loose it”,when dealing with the individual.
    .But if this “channel” as we continue to call it had a collective voice and with over 80% of their sales still made over the counter,I think any argument we have would hold a lot more sway.

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  • 5 Bob // Mar 2, 2017 at 10:19 AM

    So how does the payment mechanism work?? Does it have the ability to automatically charge a card to keep the subscription going?

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  • 6 Mark Fletcher // Mar 2, 2017 at 10:21 AM

    yes it does Bob but it goes a step further. It asks for a second card as a backup. This is on top of Tatts requiring a credit balance on the online customer account.

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  • 7 Pat // Mar 2, 2017 at 9:34 PM

    Well the LAQ supports the retail image, so we can’t use them in Queensland to do anything about it. The ALNA are next to useless for anything, so we can’t look to them for a voice. The resources needed by an agent, even though they have a case for arbitration is probably more than what an image fitout costs.

    Have the screens even been setup for the direct marketing they are supposed to do yet or are they still glorified billboards.

    0 likes

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