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Lottoland moves on competition and could be set to sponsor the Melbourne Cup

The Herald Sun has the story of Lottoland possibly sponsoring the Melbourne Cup. If this happens it will take awareness to a new level.

I can understand possible interest by Lottoland as theirs is a worldwide brand.

The speculation of the move comes on the heels of the move by Lottoland on Jumbo Interactive, an ASX listed company with a contract for online sales of Tatts products.

The AFR has the Lottoland Jumbo story.

Lotteries sector disrupter Lottoland has pounced on listed online lottery ticket seller Jumbo Interactive, as first reported by Street Talk.

A line of 2.25 million Jumbo Interactive shares changed hands after market on Wednesday at a 28 per cent premium to the market price.

This is a big move. On the ASX site today you can see notice re reduction in shareholding by the seller but not yet the notice for the buyer.

Lottoland is not going away folks. This company that mocks newsagents in their advertising appears set to win more lottery related revenue in Australia.

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Lotteries

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  1. Peter

    Mark Good Story.

    I went to the Herald Sun Story as you suggested and I found the following which appears to be part of the story though on closer Inspection I think it is probably part of an advertisement.

    “ANALYSIS: SYDNEY CUP
    EXPERT TIPS: WEEKEND BEST BETS
    STABLE WATCH: RANDWICK PREVIEW WITH BRAD DAVIDSON
    THE EARLY OIL: CAULFIELD”

    Yes details on the FORM etc.

    What can I say but Responsible Gambling for ever.

    You are very correct about Lottoland.

    1 likes

  2. J Hanley

    Its the same in Ireland!

    http://www.irishtimes.com/business/financial-services/lottoland-site-goes-up-against-national-lottery-in-ireland-1.3011442

    Our lotto business is down 13.5% from 2013 to 2016 particularly since the Lotto app launch as well as the trend to play online.

    Lotto sales continue to slide.

    The following won’t help….

    0 likes

  3. Mark Fletcher

    J the Lottoland model is certainly disruptive. Tatts in Australia is responding with a strong and growing online play. Retailers need businesses that succeed without lotteries.

    1 likes

  4. Chris

    Just as Tatts need retailers that will succeed without them!

    1 likes

  5. Jonathan Wilson

    IMO newsagents with lotto (and the organizations that are supposed to represent them and lobby on their behalf) should be lobbying governments to follow the lead of SA and ban Lottoland.

    1 likes

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