I urge newsagents to serve this coupon on POS software receipts during the WIN A CAR! promotion from Pacific Magazines. Every touch point you can offer for a promotion like this is valuable. Shopper receipts are an ideal way to reach existing shoppers.
Out of store, use the collateral from Pacific. I have used the art below on Facebook from Thursday morning this week to reach people:
The more touchpoints the better for this newsagent-only campaign.
In my own situation these touchpoints include social media, at the entrance to the business, at the weekly magazine display, on receipts and at the counter.
Experience with past campaigns like this one is that the greater the engagement the greater the sales uplift. That greater engagement is on each of us in retail. pacific has provided the collateral. All we need do is use it.
To those preparing to comment here and complain about poor magazine margin and that you have better things to promote – don’t comment. Instead, engage with this proven promotion and leverage incremental business. The alternative is you chase magazines out of your shop. There is no win from that.