Australian Newsagency Blog

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So much for the commitment about magazine reissues

Mark Fletcher
June 20th, 2017 · 3 Comments

This issue of Digital Photography magazine was sent to newsagents by distributor Gordon and Gotch as if it is a new issue. It is not. This issue was sent out a year ago. What Gotch has done is re-send stock newsagents returned, stock that failed to sell.

This is an appalling abuse of small business newsagents. Shame on Gotch for letting it happen. This is wasting time and money. It should never have happened.

I expect the folks at Gotch will have their excuses, excuses we have heard before. It is tiresome. No wonder newsagents are angry about Gotch and angry about the magazine distribution model.

It is 2017. Gotch should be better than this.

It is things like this that disadvantage our channel, that make us less competitive than other retailers of magazines. But those of us who have been around for years will shrug our shoulders, say this is what we have come to expect and then wonder whether it is time to trim more space from magazines in our business.

Yes, it is that frustrating … because it happens too often. We are disadvantaged and no-one, not the distributor, not publishers, care enough to actually fix the situation. You will all look back one day and wonder why. Well here is one of the many reasons why.

Cracked record. Yes. Why even bother writing about this? And therein lies the problem – we care less about this stuff today because we have worked out how to rely less on magazines. Because of screw ups like this.

20 likes

Category: magazine distribution · Magazine oversupply · magazines

3 responses so far ↓

  • 1 Paul // Jun 20, 2017 at 10:11 AM

    Couldn’t agree more Mark

    0 likes

  • 2 Steve // Jun 20, 2017 at 2:15 PM

    The Digital Photography redistributions aren’t one offs there systemic, if you look back through your history you’ll see that each issue is redistributed in turn 11 months after its first distribution. The cynic in me wonders if this is based on some psychology that customers wont remember something they bought nearly a year ago.
    Whatever the reason I’m over it because the customers don’t complain to G&G or the publisher if they get caught out, they complain to us.

    1 likes

  • 3 Dean S // Jun 20, 2017 at 6:50 PM

    Phone G&G and the recorded message say “we love giving you the best possible service”. Going by that statement their service is not going to improve.

    1 likes

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