Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Do you sell the Cleveland mini western books?

Mark Fletcher
August 17th, 2017 · 7 Comments

In a newsagency in Central Queensland yesterday I saw a big range of the Cleveland western titles, eight different titles in all.

I have not seen these in my own suburban newsagencies for years and was surprised to see such a big range of new release titles.

I was pleased to see the range as they are special interest titles that will attract shoppers. Special titles are important to us, to the businesses where there are people interested in the topics covered.

While these western fiction titles may not interest plenty of newsagents, l there are other special interest titles that would appeal.

This is where the Gotch push model problematic. It may not push titles you can sell. To find such titles and order them is difficult with then poor quality technology interface from Gotch. I wish they would fix this as I am sure they would sell more titles.

Talking to some other newsagents yesterday they don’t have the western titles and felt they would sell. however, they won’t chase them because of the Gotch processes.

Small and independent publishers, the main publishers of special interest titles, should agitate Gotch on this as newsagents are the best retail network for special interest titles. It should be easier for us to source and stock these.

While magazine sales are declining, in the special interest this is less likely. Indeed, there are some segments in special interest where there is good, localised, growth.

13 likes

Category: magazines · Newsagency management

7 responses so far ↓

  • 1 Jenny // Aug 17, 2017 at 7:51 AM

    Have had these forever, unfortunately though heavily oversupplied,we only sell 1 copy of each but still get 4-6 of every issue.

    1 likes

  • 2 ERIC // Aug 17, 2017 at 8:11 AM

    they do send me these every month , but hardly sell any

    1 likes

  • 3 Michael // Aug 17, 2017 at 8:12 AM

    Much the same here Jenny. Sell 1 of everything Clevelands and Bisons westerns and still get upwards of 10. Despite multiple emails and requests for cutdowns of these titles…Sigh

    1 likes

  • 4 Steve // Aug 17, 2017 at 9:09 AM

    I have 2 customers who come in at the start of every month and take one of each. A number of other customers pick and choose because most are repeats (first published date is inside the cover). I would of thought they would sell better than a lot of other title your sent no matter where your newsagency is situated.

    1 likes

  • 5 MARK R // Aug 17, 2017 at 10:21 AM

    Can’t get much more old school than these titles ,pretty cool that they are still around.

    1 likes

  • 6 James // Aug 17, 2017 at 11:30 AM

    Like AWW cookbooks and weeds, no matter what you do you cant get rid of them. GG parcel/return filler and freight biller.

    3 likes

  • 7 Joe // Aug 22, 2017 at 7:54 PM

    Here Here, thank you I will agitate Gotch (provided their process lets me!) I believe titles like these do help create a point of difference and lend to a business being sought out Vs lost in the electronic world of Zino’s & Kindle etc. No matter what, people will always need people and seek out a personal interaction and experience. Does anyone else have any other ideas, it would be appreciated?

    1 likes

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